The original 1966 sign was designed by Young Electric Sign Company (YESCO), but California-based Ad-Art was willing to work without a down payment and created the marquee, using much of the first design. Its Greco-Roman design was present on every corner, from its opulent fountains to its ornate Corinthian columns. This iconic resort was one of the first Las Vegas properties to incorporate a fully developed theme, much ahead of its time.
Caesars Palace opened on August 5, 1966, developed by hotelier and casino owner Jay Sarno.
